Justin Massey

Owner/Head Coach Justin Massey instantly fell in love with what CrossFit could offer and how it quickly made him a more rounded and healthier athlete "I wanted to share this experience and guide others to achieving their dream of what being healthy is.”

“There is so much to love about coaching,” he says, “From seeing the passion every one brings in on a day to day basis, regardless of skill set, to the building of lasting friendships to seeing the confidence grow inside of the members.”

Justin played football and basketball in high school and recreational sports through college. He has competed in numerous CrossFit competitions across Florida over the years as well.

When he isn’t coaching he is spending time with his wife Dana, who he describes as “the greatest wife in the world. Without her, none of this would be possible,” and with their dog Memphis who “is the biggest diva out there.”


  • CrossFit Level 1

  • Gymnastics Certificate

  • Sport-Specific Application Certificate